
Because many organisations believe cost-cutting equates to operational efficiency. They hope to do more—or at least the same—with less. But all too often, reducing costs can easily reduce the quality of their product or service. That’s because efficiency isn’t simply about decreasing spend; it’s about ensuring what you spend has a return on investment. But what does that return look like, not just in terms of revenue, but in terms of how various aspects of your organisation function to contribute to that revenue?

